Archive - Cyber Building Blocks

9 ways to find your first customers at a cybersecurity startup

Specific to cyber but probably applies to startups in general

Feb 12 • Konnor Andersen

How to decide if you should join a startup

If not, you probably shouldn’t work there

Feb 5 • Konnor Andersen

January 2026

How To Build a Brand New Sales Region

How to build a brand new sales region

Jan 29 • Konnor Andersen

Not all AE’s are created equal

The AE’s you want, and don’t want, for your startup

Jan 22 • Konnor Andersen

Why niching down is the key to building a cybersecurity startup?

The importance of identifying your ideal customer and ignoring everything else

Jan 15 • Konnor Andersen

The 8 GTM stages for building a cybersecurity startup

Sales, marketing, and channels are different at each growth stage

Jan 8 • Konnor Andersen

All channel partners are created NOT equal

Your channel struggles because you are treating them all the same.

Jan 1 • Konnor Andersen

September 2025

Cyber GTM doesn't have to be hard

Sep 16, 2025 • Konnor Andersen

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