Coming soon!
Cyber GTM doesn't have to be hard
I’m super excited (and somewhat nervous) to finally take the plunge and start this newsletter!
For many of you, you’ve heard me talk about doing this for a while and I figured no better time to start than today!
The ecosystem of those building cybersecurity companies is pretty tight knit and if you don’t happen to live or know those other builders, it can be really lonely.
There are so many different technical nuances and complex infrastructure requirements to consider when starting a cyber startup that often times Go To Market is more unfamiliar for most (Founders and early employees)!
My goal is to help share tips, tricks, and best practices specific to building GTM(Sales, Marketing, Channel, and Customer Success) for cybersecurity startups! Too often the traditional SaaS “best practices” are consumer focused and don’t factor in the level of trust needed to scale a cybersecurity company!
In the era of AI we have all learned quickly that context is everything. My goal is that I can relate every concept specific to cyber GTM in a way that resonates with you as we build together!
First issue of the newsletter will drop soon! Subscribe now so you get notified!
Stay tuned!
Konnor
PS - If you wanted to share this newsletter with other friends and colleagues building in cybersecurity, that would be incredible!